Work In Progress

  1. "Measuring Advertising Effectiveness," with Andrey Simonov and Shirsho Biswas
  2. "Stock-piling and the discount function," with Xinyao Kong and Oeystein Daljord

Working Papers

  1. "Nonparametric Estimation of Habitual Brand Loyalty," with Xinyao Kong and Oeystein Daljord
  2. "Discrete-Choice Models and Representative Consumer Theory," with Joonhwi Joo and Kyeongbae Kim
  3. "Intangible Marketing Capital," with Bart Bronnenberg and Chad Syverson


  1. "Comment on “Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? by Liaukonyte, Tuchmann and Zhu,” with Bart Bronnenberg, invited comment at Marketing Science, 2022.
  2. "Personalized Pricing and Consumer Welfare," with Sanjog Misra, forthcoming at the Journal of Political Economy (2022)
  3. "The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic," with Shirsho Biswas, Simon Sacher and Andrey Simonov, Marketing Science, 41(2), 230-242 (2022).
  4. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," with Bart Bronnenberg and Joonhwi Joo, forthcoming at Marketing Science (2021).
  5. "Random-Coeffcients Logit Demand Estimation with Zero-Valued Market Shares," with Ali Hortacsu and Joonwi Joo, Marketing Science, 40(4), 637-660 (2020).
  6. "State-Dependent Demand Estimation with Initial Conditions Correction," (with Guenter Hitsch, Peter Rossi and Andrey Simonov), Journal of Marketing Research, 57(5), 789-809, 2020 (lead article).
  7. Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test, (with Bart Bronnenberg and Robbie Sanders), Marketing Science, 39(2), 382-406, 2020.
  8. Food Deserts and the Causes of Nutritional Inequality (with Hunt Alcott, Rebecca Diamond, Jesse Handbury, Ilya Rahkovsky and Molly Schnell), Quarterly Journal of Economics, 134 (4), 1793-1844, 2019.
  9. Handbook of the Economics of Marketing (2019), Elsevier (co-editor with Peter Rossi)
  10. "Microeconometric Models of Demand," in Handbook on the Economcis of Marketing, J.P. Dube and P. Rossi, eds. Elsevier, 2019
  11. "The Economics of Brands and Branding," with Bart Bronnenberg and Sridhar Moorthy, in Handbook on the Economcis of Marketing, J.P. Dube and P. Rossi, eds. Elsevier, 2019
  12. Income and Wealth Effects on Private-Label Demand: Evidence From the Great Recession (with Guenter Hitsch and Peter Rossi), Marketing Science, 37(1), 22-53, 2018
  13. Competitive Price Targeting with Smartphone Coupons (with Zheng Fang, Nathan Fong and Xueming Luo), Marketing Science, 36(6), 944-975, 2017
  14. The Formation of Consumer Brand Preferences (with Bart Bronnenberg), Annual Review of Economics, Vol. 9, 353-382, 2017
  15. Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment (with Xueming Luo and Zheng Fang), Marketing Science, 36(2), 161-186, 2017 (lead article)
  16. Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium (with Bart Bronnenberg, Matt Gentzkow and Jesse Shapiro), Quarterly Journal of Economics, 130(4), 2015
  17. The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption, with Günter Hitsch and Pranav Jindal, Quantitative Marketing and Economics, 12, 331-377, 2014
  18. The Evolution of Brand Preferences: Evidence from Consumer Migration (with Bart Bronnenberg and Matt Gentzkow), American Economic Review, 102(6), October 2012
  19. Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation (with Jeremy Fox and Che-Lin Su), Econometrica, 80(5), September 2012
  20. Endogenous Sunk Costs and the Geographic Differences in the Market Structures of CPG Categories (with Bart Bronnenberg and Sanjay Dhar), Quantitative Marketing and Economics, 9(1), March 2011
  21. Do DVRs Influence Consumers' Brand Purchases? (with Bart Bronnenberg and Carl Mela), Journal of Marketing Research, 47(6), December 2010
  22. State Dependence and Alternative Explanations for Consumer Inertia (with Günter Hitsch and Peter Rossi), RAND Journal of Economics, 41(3), Autumn 2010 (lead article)
  23. Tipping and Concentration in Markets with Indirect Network Effects (with Günter Hitsch and Pradeep Chintagunta), Marketing Science, March/April 2010
    • Finalist, 2010 John D.C. Little Award
  24. Rejoinder to Cabral (2009) and Shin and Sudhir (2009) (with Günter Hitsch and Peter Rossi), Journal of Marketing Research, XLVI(4), August 2009
  25. Do Switching Costs Make Markets Less Competitive? (with Günter Hitsch and Peter Rossi), Journal of Marketing Research, XLVI(4), August 2009 (lead article)
  26. Brand History, Geography, and the Persistence of Brand Shares (with Bart Bronnenberg and Sanjay Dhar), Journal of Political Economy, 117(1), February 2009
    • formerly titled “Market Structure and the Geographic Distribution of Brand Shares in CPG Industries”
  27. Measuring Long-Run Marketing Effects and their Implications for Long Run Marketing Decisions (with Bart Bronnenberg, Carl Mela et al.), Marketing Letters, 19(3), 2008
  28. Cross-Brand Pass-through in Supermarket Pricing (with Sachin Gupta), Marketing Science, May/June 2008 (lead article)
  29. Category Pricing with State Dependent Utility (with Günter Hitsch, Peter Rossi and Maria Ana Vitorino), Marketing Science, May/June 2008
    • Finalist, 2008 John D.C. Little Award
  30. Prominence Effect in Shanghai Apartment Prices (with Chris Hsee and Yan Zhang), Journal of Marketing Research, XLV(2), April 2008 (lead article)
    • formerly titled “A Behavioral Analysis of the Shanghai Real Estate Market”
  31. Consumer Packaged Goods in the United States: National Brands, Local Branding (with Bart Bronnenberg and Sanjay Dhar), Journal of Marketing Research, XLIV(1), February 2007 (lead article)
    • * Winner, 2008 Paul E. Green Award of the American Marketing Association
      Also follow-up comment: “National Brands, Local Branding: Conclusions and Future Directions”
  32. The Effect of Banner Advertising on Internet Purchasing (with Puneet Manchanda, Kim Yong Goh and Pradeep Chintagunta), Journal of Marketing Research, XLIII(1), February 2006
  33. An Empirical Model of Advertising Dynamics (with Günter Hitsch and Puneet Manchanda), Quantitative Marketing and Economics, 3(2), 2005
  34. Accounting for Primary and Secondary Demand Effects with Aggregate Data (with Harikesh Nair and Pradeep Chintagunta), Marketing Science, 24(3), 2005
    • formerly titled “Discrete/Continuous Demand Estimation with Aggregate Data: Formulation and Empirical Application”
    • Appendix
  35. Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data (with Pradeep Chintagunta), Journal of Marketing Research, XLII(3), 2005
  36. Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry (with K. Sudhir, Andrew Ching, Greg Crawford, Michaela Draganska, Jeremy T. Fox, Wesley Hartmann, Gunter Hitsch, V. Brian Viard, Miguel Villas-Boas, Nauffel Vilcassim), Marketing Letters, 16(3), 2005
  37. Product Differentiation and Mergers in the Carbonated Soft Drink Industry, Journal of Economics and Management Strategy, 14(4), 2005
  38. Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models, with Pradeep Chintagunta and Kim Yong Goh, Management Science, 51(2), 2005
    • formerly titled “Targeted Pricing and the Estimation of Consumer Choice Models in the Presence of Unmeasured Product Characteristics”
    • Appendix
  39. Dynamic Brand Competition Across Markets: An Empirical Analysis (with Puneet Manchanda), Marketing Science, 24(1), 2005
  40. Retail Pass-Through on Competing Brands (with David Besanko and Sachin Gupta), Marketing Science, 24(1), 2005
  41. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants (with Harikesh Nair and Pradeep Chintagunta), Quantitative Marketing and Economics, 2(1), 2004
    • Finalist, 2005 AMA TechSIG Best Article Award
  42. Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks, Marketing Science, 23(1), 2004
    • Finalist, 2006 Frank M. Bass Outstanding Dissertation Award * Finalist, 2005 John D.C. Little Award
  43. Discussion of ‘Bayesian Analysis of Simultaneous Demand and Supply’, Quantitative Marketing and Economics, 1(3), 2003
  44. Competitive Price Discrimination Strategies in a Vertical Channel with Aggregate Data (with David Besanko and Sachin Gupta), Management Science, 49 (9), 2003
    • Finalist, 2004 John D.C. Little Award
    • Appendix
  45. Balancing Profitability and Customer Welfare in a Supermarket Chain (with Pradeep Chintagunta and Vishal Singh), Quantitative Marketing and Economics, 1(1), 2003 (Inaugural Issue)
  46. Structural Applications of the Discrete Choice Model, (1st author, with Pradeep Chintagunta, Bart Bronnenberg, Ron Goettler, Amil Petrin, P.B. Seetheraman, K. Sudhir, Raphael Thomadsen and Ying Zhao), Marketing Letters, 13(3), pp. 207-220, 2002
  47. Market Structure Across Stores: An Application of a Random Coefficients Model with Store Level Data (with Pradeep Chintagunta and Vishal Singh), Advances in Econometrics: Econometric Models in Marketing, ed. Philip Hans Franses and Alan Montgomery (JAI Press: 2002)
  48. Differentiated Products Competition in Supermarket Product Categories, Ph.D. dissertation, Northwestern University, 2000

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